For Emerging Companies

2thefore has developed a strong reputation for helping companies that are only just starting out on their journey.  From pre-revenue to early stage, 2thefore’s consultants have helped a multitude of start-up and emerging technology companies to achieve their ambitions

Starting and growing a business isn’t easy, but that’s often why most entrepreneurs decide to go it alone.  The challenge is considerable...but exciting, the work is hard...but fulfilling, and great financial rewards are possible, but not always.

In the present economic climate, getting a business off the ground is a far more daunting task than it was one or two years ago - and for very different reasons.  However, new businesses are being launched every day. Some are spinning out of universities, others are being formed within corporations.  Many are being formed by individuals who’ve left the comfort of an employer to go it alone.

We recognise that emerging ventures face mammoth challenges, from raising investment finance to finding and hiring the right people. By their very nature, start-up ventures face considerable challenges prioritising their time and resources. The promotion of a company’s brand, its proposition and its product or services, is usually, and somewhat unsurprisingly, way down the list.

2thefore provides no-nonsense advice and services that directly enable business entrepreneurs and emerging companies to communicate compelling aspects of their business to the right people at the right time. For business angels, venture investment firms and other sources of funding, we can help their portfolio companies to build credibility and coherency into their business communication.  Our understanding of their communications channels to market, including the media and networking groups, means that we can put start-up ventures directly in front of their customers, partners and future stake holders.