 As a general rule, major blue chip companies employ one or more medium to large PR agencies to support their public relations campaigns. But smaller consultancies, particularly those with specific experience, play an important and sometimes crucial supporting role.
Corporates often have their own challenges when it comes to PR, ranging from slow decision-making and internal politics to confusing lines of agency reporting and management issues. These are frustrating, and none more so than for a marketing team or PR manager who just wants to get the job done. 2thefore’s consultants have worked with some of the biggest companies around. We support corporates in a variety of ways, particularly where the need for PR support is largely independent of the corporate PR campaign. For example: - By supporting the incumbent PR agency with additional, specialist PR advice and/or help
- By focusing on the specific PR needs of a department or team with unique or distinct objectives
- On a project basis - for instance, the launch of a new product or service
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